Do you want to increase the clickthrough rate of your ad from 0.8% to 2.7% like how Howie Jacobsen did? Split testing, the final step of your Search Engine Marketing Campaign, is what separates you from your competition, and the big boys from the wannabes.
How effective your SEM campaign will be depends heavily on the relevance between your keywords, ad groups and landing page which determines your quality score. Learn how to set up your SEM campaign and get a high quality score so as to rank above your competitors!
If you are a B2B company providing computer maintenance, would you bid for ”computer repair”
as part of your SEM strategy? This article explains how keyword and customer research is critical as a foundation to getting better quality traffic. Dive in!
Do you know that you have a wealth of information – product intent and consumer intent – at your fingertips? Learn how to use it to expand your keyword list for your PPC campaigns!
Now that you have a new website, the next step is to get visitors to it! Learn how to get not only more, but quality traffic to your new website in this article!
In anticipation of our soon-to-be-launched email marketing service, today’s post is dedicated to Email Marketing, and how it differs from Search Marketing.
Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication.
On the 18th of June, Google announced on their AdWords blog that the Google Content Network (GCN) will henceforth be known as the Google Display Network (GDN).
The Device platform on the Google AdWords interface is a campaign setting feature that allows us to target text and image ads either to desktop, laptops and smart mobile devices that use full (HTML) browsers. Is it useful?
Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.
Especially for SMEs and Marketers
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