Category Archive for "Search Engine Marketing"

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How To Launch A Kick Ass SEM Campaign (3 of 3) – Adwords Testing And Optimisation

June 20, 2012
Ming Yeung

Do you want to increase the clickthrough rate of your ad from 0.8% to 2.7% like how Howie Jacobsen did? Split testing, the final step of your Search Engine Marketing Campaign, is what separates you from your competition, and the big boys from the wannabes.

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How To Launch A Kick Ass SEM Campaign (2 of 3) – Outrank Your Competitors’ Adwords Quality Score

May 23, 2012
Ming Yeung

How effective your SEM campaign will be depends heavily on the relevance between your keywords, ad groups and landing page which determines your quality score. Learn how to set up your SEM campaign and get a high quality score so as to rank above your competitors!

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How To Launch A Kick Ass SEM Campaign (1 of 3) – Research

May 22, 2012
Ming Yeung

If you are a B2B company providing computer maintenance, would you bid for ”computer repair”
as part of your SEM strategy? This article explains how keyword and customer research is critical as a foundation to getting better quality traffic. Dive in!

How To Expand Your Paid Search Campaign’s Keyword List

May 21, 2012
Ming Yeung

Do you know that you have a wealth of information – product intent and consumer intent – at your fingertips? Learn how to use it to expand your keyword list for your PPC campaigns!

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Introducing Google’s New TrueView Video Ads And How Your Business Can Leverage It

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

How To Get More Visitors To Your New Website

May 9, 2012
Ming Yeung

Now that you have a new website, the next step is to get visitors to it! Learn how to get not only more, but quality traffic to your new website in this article!

Search Marketing vs. Email Marketing

June 13, 2011
Cassandra Aw

In anticipation of our soon-to-be-launched email marketing service, today’s post is dedicated to Email Marketing, and how it differs from Search Marketing.

Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication.

The New Google Display Network (GDN)

July 12, 2010
Adrian Tan

On the 18th of June, Google announced on their AdWords blog that the Google Content Network (GCN) will henceforth be known as the Google Display Network (GDN).

Is Targeting Mobile Devices Really That Effective?

June 23, 2010
Eunice Khoo

The Device platform on the Google AdWords interface is a campaign setting feature that allows us to target text and image ads either to desktop, laptops and smart mobile devices that use full (HTML) browsers. Is it useful?

New Enhancement Features For Yahoo Search Campaigns

February 22, 2010
Shuxian Huang

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

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