Category Archive for "Search Engine Marketing"

Performance Marketing – The Right Approach To SEM

January 27, 2010
Jeff Shi

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

What You Need To Know About Google Content Network Now on Youtube

January 22, 2010
Shuxian Huang

Feeling new and having problems getting started on advertising on the Google Content Network? Fret not, Google recently launched an interactive Youtube Brand channel with loads of resources that gives you insights in understanding this powerful advertising network and how it can help you in your business.

Have You Tried The Yahoo Advanced Match Type?

December 24, 2009
Shuxian Huang

Let clickTRUE dissect Yahoo’s newly launched Advanced Keyword Match Feature for South East Asia Search Engine Marketing advertisers.

Gear Up For Your Christmas Online Search Campaign

December 18, 2009
Shuxian Huang

It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?

Marketing In Such Dire Times

December 14, 2009
Sharmaine Teo

Could Search Engine Marketing be the light at the end of the dark tunnel? Read on to see my take on what’s an effective marketing channel through these belt tightening times.

How Do I Prioritize Keywords For My Search Campaign?

December 11, 2009
Jeff Shi

With a limited budget, what’s the best way to prioritize keywords for a Search Campaign? Here’s some quick tips for you!

How To Set Up Your Search Engine Marketing Campaign

December 10, 2009
Faye Foo

Search Engine Marketing (or Pay-per-click Marketing known to some), is rapidly breaking through as a competent and efficacious online customer acquisition channel. A significant number of companies (from the SMEs to MNCs) are now taking to this source of marketing very seriously simply because, a well-executed campaign will bring about massive returns on investment. We will give you some tips on how to setup your first campaign.

4 Types Of Keywords For Your Search Campaign

November 30, 2009
Jeff Shi

The following are some of types of keywords you should pay attention to when you start thinking of keywords for your Search Engine Marketing campaign.

Query Suggest – A Concern For Search Engine Marketers?

November 20, 2009
Tami Duad

We very much depend on the query suggest technology these days. It starts of by typing in just the first few letters of your search term and VOILA! It automatically completes your search term for you and lists out a slew of related keywords to aid your research. Will this aid become a concern for Search Engine Marketers?

Yahoo! Content Match, Eyebrows, And… PRON?

November 13, 2009
Jeff Shi

Some of us may have experience running campaigns on Yahoo’s search engine but have you heard of Content Matching, Eyebrows, and… PRON? ;-) Let me explain what they are…

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