Category Archive for "Search Engine Marketing"

Making The Switch

November 12, 2009
Faye Foo

Having been exposed mainly to social media trends and statistical information, the latest yays and nays of the whole social media platform and the likes, and now seeing how its mandatory to learn and understand new terms like placements, CPC, CPM, bids, keywords, adwords, how this whole SEM system work– is basically a whole new ball game for me altogether. (after my first adwords lesson online, my eyes zeroed in on the text/image advertisements on the top, right and bottom advertisements; thinking about how much effort is put into the ad appearing!)

View-Through Conversion Reports On The Google Content Network

November 2, 2009
Tami Duad

The “View-Through conversion reports” feature from Google AdWords measures the number of online conversions that happened within 30 days after a user sees your display ad but does not click on any of the ads in the Google Content Network site.

AdWords Keyword Tool Revamp (In Beta)

October 26, 2009
Shuxian Huang

It seems that Google is proactively pushing out improvements for AdWords users out there after the release of the New AdWords interface a few months back. With the release of the opportunities tab (check out Jeff’s take on the new feature!), it is now time for the keyword tool to have its own updated version in beta as well.

Difference Between Google And Yahoo Users?

October 20, 2009
Tami Duad

It seems like Google users are much more straight forward with higher click conversions. On the other hand, although Yahoo users do drive more traffic due to their much cheaper CPC (cost-per-click)

The difference between Google & Yahoo users? Read More Here!

Setting Up Your Search Engine Marketing Campaign Structure

October 8, 2009
Tami Duad

Thinking about creating your first Search Engine Marketing (SEM) campaign? Well here’s a brief definition of a Search Engine Marketing campaign structure for all of you newbies out there!

Your 5 Take-aways In Google AdWords Quality Score

September 10, 2009
Jeff Shi

Google recently added a Quality Score Guide to their Adwords, which is a beginners guide to inform advertisers about what is quality score. Here are my 5 take-aways with regards to quality score.

Advertiser Threatens Suicide To Get Help from Google

September 9, 2009
Jereme Wong

This news got my attention when I checked my Twitter stream this morning: Google AdWords Advertiser Threatens Suicide To Get Google’s Attention! Apparently, the advertiser from India has threatened to kill himself in a thread posted on Google AdWords Help. Desperate but real.

A Guide To Managing Campaigns On Google Content Network

July 13, 2009
Jeff Shi

In my previous article, we talked about the advertising opportunities within Google Content Network. So what’s next?

Session-based Broad Match In Google Adwords

July 6, 2009
Shuxian Huang

I was running my usual search query report to optimise my campaign one day when I came across a search query match type that looked unfamilar from the usual 3 : Broad, Phrase and Exact. It was a match type mentioned as Broad (Session-Based). So, what exactly is this new match type about?

SEM Education?

July 6, 2009
Jeff Shi

Search engine marketing, and online marketing as a whole, has picked up a lot in recent years, and the industry has indeed moved on from simple keywords and ads a few years ago into the conversions, web visitor tracking and the ROI tracking we see today.

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