Category Archive for "Social Media Marketing"


This Is Why You Should NOT Chase Facebook Likes

Ken Wong

Does your online marketing strategy involve building and using Facebook Likes? If you currently collect Facebook Likes and then blast out promotional messages for free through organic Facebook posts, you’ll likely need a new strategy. Let me tell you 2…


How To Increase The Marketing Effectiveness Of Your Facebook Page

Jereme Wong

Known as the Edgerank Algorithm, Facebook uses several in built calculations to determine who will receive the updates, this is what limits the visibility of your updates. Read on and discover 6 tips to increase the marketing effectiveness of your Facebook Page.

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How To Screw Up Social Media And Get More Fans “Magically”

Ming Yeung

Is all publicity good? In a bid to stake a claim amongst all the noise on social media today, is it a viable option to screw up our social media campaigns? Join me as we take a look at some intriguing examples ranging from the Red Cross to McDonald’s.

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Introducing Google’s New TrueView Video Ads And How Your Business Can Leverage It

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

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Singapore Retail Malls Scale Up Consumer Engagement On Social Media

Jereme Wong

We find out how how malls in Singapore are building up a sizable group of followers through social media.

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Opportunities For Singapore Banks To Further Embrace Social Media

Jereme Wong

How are banks in Singapore leveraging on social media to market and brand their products and services?

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8 Tips For Building A Great Facebook Page

Cassandra Aw

Having a Facebook page is an integral part of most companies' social media campaigns, and it's easy to see why. And if you aren't yet convinced about the wonders a Facebook page can do for your overall marketing strategy, just…

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What Makes An Awesome Social Media Marketer

Cassandra Aw

We all know that social media marketing is all the rage now, but few of us have any idea as to how to get about embarking on a suitable campaign. One great tip clickTRUE has for you? Hire an awesome…

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Social Media Trends In Singapore 2011

Cassandra Aw

Remember this post on Singapore's social media scene that we posted last year? Since then, social media trends in Singapore have evolved somewhat. Facebook, Twitter and Youtube remain mainstays of our social media scene, but other social networks boosting functions…

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Reacting To Negative Feedback In Social Media – Part 2

Cassandra Aw

Leaping onto the social media bandwagon is often viewed as a risky move by companies, because it essentially means you are letting everyone out there see what others think of your company. There is always the fear of having to…

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