Category Archive for "Social Media Marketing"

Reacting To Negative Feedback On Social Media: Part 1

Cassandra Aw

Unless you live in a cave, by now you should have heard of Nando’s recent major customer service boo-boo involving Singaporean actress Joanne Peh, and the resulting media furore when Peh took her anger onto Twitter.

The Nando’s incident illustrates an important point. Just as how a compliment posted on a social network can, through the word of mouse, bring your company even more profits, a misstep in how you present yourself to your customers can easily undo the years of hard work that went into building up your reputation.

Great Use Of Social Media Marketing In Singapore

Cassandra Aw

Well-executed social media marketing campaigns can help your company acquire a highly involved and engaged audience, and this is especially significant in Singapore, where “brands risk being sidelined if they don’t engage consumers in social media”. Of course, all this is easier said than done, but there are plenty of brands which have embarked on social media marketing projects in Singapore with great results. In this post we will look at 4 great examples and the important lessons we can extract from them.

What Does Social Media Have To Do With My Business?

Cassandra Aw

Today I came across this very interesting article on the use of social media by luxury brands, which got me thinking, because speaking from the POV of a communications student, the first thing my professor taught about advertising is that…

When Facebook Does More Harm Than Good

Cassandra Aw

Companies are jumping onto the social media bandwagon if they haven't already, and the reason is obvious. Social media advertising revenues totaled a whooping $2.1 billion in 2010, and is forecast to grow to $8.3 billion annually by 2015, according…

Handling Social Media Requires Tact And Common Sense

Natalie Copuroglu

Whether you are a marketer dealing with social media for brands or doing social media for your own business, it is important that you understand a few things before starting any campaign.

It is true that there are no real “written rules” on social media nor what is appropriate or inappropriate to do. However, if you use tact and common sense and think of your customers as human beings with feelings, you are likely to be successful.

New Facebook Pages And What This Means For Your Business

Natalie Copuroglu

Facebook has unveiled last week in a note a new design for Facebook pages. Their look will be very similar to that of individual pages, but a few changes could be very beneficial to your business. Let’s have a look at the main changes that will take place on March 10th.

Top 5 Social Media Tips For Small Businesses

Natalie Copuroglu

Following last week’s article about the importance of social media for small businesses, here are some tips to get you started with your social media strategy. Let’s have a look.

Social Media For Small Businesses: Is It Worth It?

Natalie Copuroglu

You’re hearing everywhere that businesses should have a social media strategy, that every week a new social media tool comes out (“what, you are not on Quora yet?”), that social media will be time consuming and that it may not pay off…in sum, social media seems quite complex and you are not sure if it’s worth investing your time in it. Let’s have a look at some benefits you can get from using social media for your small business.

Why You Should Jump On The Quora Bandwagon Now (Before It’s Too Late)

Natalie Copuroglu

Quora is a website where people ask and answer questions in real time about anything and everything.Find out what this website can do for your marketing strategy.

How To Promote Your Business With Linkedin

Natalie Copuroglu

Because “relationships matter”, using a business-focused networking site can be an interesting option to promote your brand. If you are not sure how to use Linkedin to help your brand grow, here are some tips.

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