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TV Advertising vs Digital Marketing: Which is Better for You?

Jasmine Toh

“Should I switch my TV advertising budget to Digital?” Does this sound familiar to you? You have managed to grow your business by using television ads to create awareness for your brand. It has worked well in the past, but…

8-Step Guide to Writing Emails (That Convert)

Jasmine Toh

How many unread messages do you have in your inbox? That look familiar? Okay, maybe I exaggerated (but even if you do have 95,490 open emails, I’m not judging.) Most of us have our inboxes spammed with emails from work,…

The Budget 2017 Cheatsheet for SMEs

Jasmine Toh

One of the main themes in Budget 2017 is “preparing for the future economy”. Finance Minister, Heng Swee Kiat mentioned in his speech that businesses need to use digital technology, embrace innovation and scale up. I have handpicked some of…

How To Use Kiasu-ness To Your Business’s Advantage: Do’s and Don’ts of Social Proof

Jasmine Toh

Previously, I wrote about killer client testimonials and why you need them. If you haven’t read it yet, you should click on that link. Truth to be told, there are many other ways to use social proof. (Or what I…

The Digital Formula for Increased Productivity

Jasmine Toh

“Productivity, productivity, productivity…” This is the mantra that we hear almost every day. The government is talking about it, the news is talking about it, your peers are talking about it… Duh, we all know it is important. Let me…

How to Get Killer Client Testimonials (and why you need them…)

Jasmine Toh

When a first-time visitor enters your website, they don’t care about how good you say you are. What they trust is the opinion of your customers (current and past) – the people who aren’t obliged to say good things about…

Hiring for SMEs in the Digital Economy

Jasmine Toh

If you are still using newspaper classified ads for recruitment, read this blog. If you don’t have a LinkedIn profile, read this blog. What is the Digital Economy? A quick Google search shows the definition, “an economy that is based…

Why Building a Web Presence Isn’t As Easy As You Think

In part 1 of Why Building a Web Presence is a Pain for SMEs, we covered issues on building a website and concluded that building a web presence requires more than just a website. In this article, we’ll cover issues…

A Football Fanatic’s Guide To Understanding Digital Marketing Like An Expert

Navigating the digital landscape as a business owner can be daunting. Search engines and social media platforms are constantly throwing up new guidelines and advertising targeting options. Throw in all the fuss about acronyms such as SEO, SEM, CPC, CTR,…

7 Great Google AdWords Lessons You Should Learn from Your Dog

Wei Lik

Good Google AdWords tips can come from the most unexpected sources; even from our furry four legged friend. Have you ever observed your dog’s behavior? If your dog could talk, he/she would have you learn the following 7 great lessons…

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