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HSBC Insures Success With SEM Campaign For Their TravelSurance Plus Product

Gino Carpio

The clickTRUE team constantly monitored the campaign’s progress, giving valuable advice and fine-tuning the keywords to generate higher click-throughs.

You Lose 50% Of Your Marketing Budget, What Happens Next?

Gino Carpio

A roundtable, sponsored by clickTRUE and, was held with the focus of discussion on the many faces of digital marketing.

Google Launches Hot Trends Singapore, 3rd In The World To Be Launched

Gino Carpio

Google recently launched its Hot Trends™ Search Tool for Singapore, allowing web users to know the most popular searches made by Singaporeans everyday. To try out Google Hot Trends Singapore, a new feature of Google Trends, go to

2nd clickTRUE Seminar – Boost Sales From Overseas Markets With Internet Marketing

Adrian Tan

With the success of our 1st seminar held in March, we would be organising a 2nd seminar to be held at Singapore Chinese Chamber of Commerce, on 26 May 2008.

clickTRUE First In Singapore And Southeast Asia To Be Named Google Analytics Authorized Consultant

Esther Yeap

clickTRUE announced today that they are the first company in Singapore and Southeast Asia to be accepted as a member of the Google Analytics Authorized Consultant (GAAC) program. As a Google Analytics Authorised Consultant, clickTRUE will provide clients with rich insights into website traffic with advanced segmentation, custom reporting, motion charts and more, to increase their overall return of investment (ROI), offering better online marketing services to clients.

clickTRUE Incorporated As A Subsidiary Of SPH Magazines

Esther Yeap

Hardware Zone Pte Ltd announced that they have moved from their former office in Ayer Rajah to join their parent company, SPH Magazines Pte Ltd, at Media Centre in Genting Lane. The move integrates the teams from Hardware Zone with all the other magazine business units at Media Centre.

clickTRUE Partners Advertlets To Bring Blog Advertising To Singapore

Esther Yeap

clickTRUE is now the exclusive agency for Advertlets Sdn Bhd (“Advertlets”) in Singapore to help companies with online advertising by promoting and selling ads on its blog network, which has been hailed as the leading blog network in the Asian region.

Hardware Zone Launches ‘clickTRUE’

Esther Yeap

Hardware Zone Pte Ltd (“Hardware Zone”), a wholly-owned subsidiary of SPH Magazines Pte Ltd, has renamed its Search Engine Marketing (SEM) unit to “clickTRUE”. With this re-branding, it hopes to strengthen itself as a leading service provider of Pay Per Performance online advertising.

Hardware Zone Acquires Google, Yahoo, MSN Search & Baidu SEM Capabilities

Esther Yeap

Hardware Zone’s Search Engine Marketing (SEM) team announces its Google AdWords Qualified Company Status. This status is awarded to SEM agencies for having maintained a qualified and competent campaign management team, and exceeded a minimum amount of ad spent doing online marketing on the Google platform for their clients.

Hardware Zone Expands Media Offerings Into Search Marketing, Partnering Google As Authorised AdWords™ Reseller

Esther Yeap

Google Inc. has added Hardware Zone to Google’s list of Authorised Reseller in Singapore. As a reseller, HWZ will serve small and medium enterprises in the Singapore market. Google Authorised Resellers are selected based on high quality of online advertising and marketing service, deep product knowledge, and being able to provide returns to their clients. Authorised Resellers receive training, marketing and other forms of support from Google.

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