clickTRUE SEO Workshop For SPH Magazines Editorial Staff
clickTRUE was engaged to conduct a Search Engine Optimization (SEO) Workshop for Editorial staff from SPH Magazines (SPHM) last month. Adrian Tan, Director of clickTRUE Online Marketing Services, was on hand to take the participants through the course.
SPHM, a major publisher in Singapore, counts among its many publications popular titles like Men's Health, Her World, Game Axis and HWM. The objective of the session was to impart techniques and processes to the SPHM team such that they would be able to adopt SEO best practices whenever they are writing articles for their online version of their print magazines. This would help ensure that their online content gets indexed by the Search Engines for better rankings when searched.
The usual suspects on SEO issues was highlighted. The SPHM team learnt about Meta Tags (titles, descriptions and keywords) and step by step guidelines on how to optimise their articles' titles to be both human and search engine-friendly. Other topics like Keyword Research, Competitor Analysis on Keywords, the Do's and Don’ts of efforts in Off Page SEO and Link Building and Off Page SEO were covered. In line with clickTRUE's emphasis on measurement, the participants were taught how to assess the "Search Engine Friendliness" of their website using online tools – enabling them to report their SEO efforts to their management (an important and commonly under-looked requirement).
Differentiating ourselves from how other typical workshops are run, clickTRUE made it mandatory for the participants to get Interactive. I understand that many seminars organisers out there tout their events as "interactive" too. In clickTRUE's case, the participants were required to bring their laptops and do actual SEO work on their websites during the session.
At the end of each topic, time was set aside to enable their participants to apply what they had just learned. In this manner, the SPHM team went through the entire practical process from keyword research, SEO copywriting t0 Social Media bookmarking. With this approach, the participants were spurred to ask questions and voice out their opinions. A healthy discussion on SEO topics was thus generated and there was no need for a staid and boring Question & Answer session at the end!
In fact, I could see the evolution of the questions being asked – from simple ones on "how do I know the keywords I chose are important" to "What is the difference between the algorithms used by Bing versus Google or Yahoo". I would say that the participants were taken through a crash course in SEO and survived as individuals that could hold their own in a conversation on PageRanks, 301 Redirects and other SEO technical terms.
I personally feel that the session has been beneficial to the participants. I look forward to joining the clickTRUE team for their next SEO Workshop. Who knows, I might even have the opportunity to conduct my own training session on SEO. See you then!