Category Archive for "Online Marketing"

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3 Tactics To Court Your Customers Like A Casanova

Nicole Chang

Courting a girl has never been easy. Courage to start a conversation with her, and ensuring that the conversation isn’t boring. You’ll want your conversation to be fun, interesting, smart. Anything, but boring. And then you’ll want to get to…

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How To Make The Ideal Landing Page To Get… Donations

Adrian Tan

Have you ever gone to a website and be totally confused over what the page is about and what you are supposed to do there? Take a moment to think… Now, do you want your visitors to your website to…

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3 Reasons Why Smart Business Owners Fail At Online Marketing

Wayne Liew

It is painful to see smart, and sometimes, even successful business owners fail miserably at online marketing. All of us want to get a piece of the multibillion-dollar online retail industry and business owners are trying every tactic possible. Getting…

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How A Literature Major Failed At Writing 15-Word Ads

Rachel Tng

When I first started writing ads, I thought it would be easy. After all, I love writing. I write all the time – and that’s not an exaggeration. As an English Literature major in university, I wrote 2000-3000 word academic essays for my classes….

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How To Get Your Past Customers Back with Online Marketing?

Wayne Liew

No business owners feel good about losing customers. Do you want to your customers back? Facing your old customers and asking them to do business with you again requires a lot of courage. In the online world, however, this barrier…

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B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads

Nellie

Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per…

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3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

Nicole Chang

The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing…

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Uncover Your Competitor’s Online Marketing Strategy For Their Website In Singapore

Adrian Tan

The question that never dies… Is my website better than my competitors’? And the follow up…How do I come up with an online marketing strategy that will crush them like cockroaches? Most literature you read will tell you to focus…

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Is Your SEM Vendor Doing A Good Job? Here Are 5 tips To Evaluate Whether They Are Up To Par.

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit…

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Top 5 Online Marketing Channels For SMEs in 2015

Wayne Liew

How did 2014 treat your business? Answer the questions below if you gave online marketing a try: Is your website getting you a steady stream of customers? Which online marketing channel is giving you a positive return on investment (ROI)?…

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