Hardware Zone Acquires Google, Yahoo, MSN Search & Baidu SEM Capabilities

Esther Yeap

For Immediate Release
Media Release

Singapore, 1 September 2007 — Hardware Zone Pte Ltd’s Search Engine Marketing (SEM) team is proud to announce our attaining the Google AdWords Qualified Company Status. This status is awarded to SEM agencies for having maintained a qualified and competent campaign management team, and exceeded a minimum amount of ad spent on the Google platform for their clients.

Adrian Tan, Product Manager for the team said, “This status is a testament to our capabilities in the management of SEM campaigns. It is further attested by our clients’ willingness to increase their investment in this growing trend of online marketing. Over a period of one year, we have garnered strong support from various companies across industries. So far, we have successfully pushed our regional and local SEM campaigns in the technology and medical sectors, and to various B2B and B2C advertisers. With SEM becoming an integral part of their marketing strategy, our clients have captured a greater reach.”

The SEM team has also acquired solutions to push out ads in Google and other major search engines and portals like Yahoo, MSN Search, Baidu, YouTube, Friendster, BlogSpot and Facebook. The team is also providing Web Analytics services to the online marketing savvy clients who need professional analysis and measurement of traffic to their websites.

Adrian added, “My team of dedicated consultants comprises of Google AdWords Qualified Individuals and Yahoo Ambassadors who have undergone extensive training on both the Google and Yahoo platforms. With a team of such expertise, we were able to create a platform that allows our clients to use different search engines and web properties for an integrated and all-encompassing online marketing campaign. We will continue to tap on this phenomenal growth to expand SEM’s capabilities. In the months ahead, we will showcase various successful case studies to keep our clients and industry players abreast of its development.”

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