Hardware Zone Expands Media Offerings Into Search Marketing, Partnering Google As Authorised AdWords™ Reseller

Esther Yeap

For Immediate Release
Media Release

Singapore , 7th September, 2006 – Hardware Zone is proud to announce that Google Inc. has added Hardware Zone("HWZ") as Google's new Authorised Reseller in Singapore . As a reseller, HWZ will serve the small and medium enterprises (SMEs) segment in the Singapore market. Google Authorised Resellers are selected based on high quality of service, deep product knowledge, and being able to provide returns to their clients. The Authorised Resellers will receive training, marketing and other support from Google.

"Google's advertising programs have proven effective for advertisers around the world in conducting business online. We look forward to bringing Google AdWords to businesses in Singapore ," said Crid Yu, head of sales for Google Hong Kong and Southeast Asia . "Our reseller partners are important to the success of Google AdWords here and we are pleased to be working with them."

Google AdWords enables advertisers and businesses of all sizes and industries to reach a fast growing audience as they search the web. Google AdWords matches text-based ads to users' search queries, providing them with information relevant to what they are looking for. This results in a highly-targeted service with significant return on investment (ROI) to the advertisers. AdWords enables any advertisers – regardless of location – to reach potential customers in any other part of the world from one interface.

"We are starting to see rising trends of search marketing in Singapore . With our experience in online advertising, we believe that Google AdWords will serve as a cost effective marketing tool for advertisers in Singapore and it will definitely compliment our existing Hardware Zone Media Network. We are very proud to be part of the Google Reseller Program and we look forward to ushering in search marketing in a big way," said Dr. Jackie Lee, CEO of Hardware Zone.

Google's advertisers in Singapore include SMEs, government institutions as well as multinational brands in industries, including travel, technology, retail, and financial services.

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