Hardware Zone Launches ‘clickTRUE’

Esther Yeap

For Immediate Release
Media Release

SINGAPORE, 13 February 2008 – Hardware Zone Pte Ltd ("Hardware Zone"), a wholly-owned subsidiary of SPH Magazines Pte Ltd, has renamed its Search Engine Marketing (SEM) unit as "clickTRUE". With this re-branding, it hopes to strengthen itself as a leading service provider of Pay Per Performance online advertising.

SEM is a rapidly growing industry that is far outpacing traditional advertising in growth. It helps clients reach out to potential customers by placing their ads in search engine result pages. These ads work on a pay per click model – advertisers only pay when their customers click on their ads and visit their website. In the US alone, revenue of SEM for the first nine months of 2007 was $15.2 billion, a 26 percent jump over the $12.1 billion amassed during the first nine months of 2006. This can be attributed to the massive volume of traffic on popular web portals.

clickTRUE offers a whole slew of services that help advertisers capture the limitless market available on the internet. It gives the client's websites page one visibility on an impressive list of search engines which includes Yahoo!, Google, MSN Live Search, as well as Chinese search site Baidu. In addition, it offers ad placements on social networking sites Facebook and Friendster, as well as popular sites like YouTube and the Hardware Zone and SPH Magazines web properties.

To deliver true value, a policy of neutrality will be adopted in the choice of online media and search engines for all clients. End-to-end consultancy and implementation services will also be provided. Clients will be given advice on how they could structure and optimise their websites, be provided with recommendations on the appropriate online media they should use and the advertising messages they could adopt, and given full campaign management support and results tracking analysis.

Adrian Tan, Hardware Zone Product Manager for clickTRUE, explained the rationale behind the re-branding: "We wanted to stay true to our original mission of providing holistic online marketing services to our clients, while at the same time breaking new ground and pushing the envelope in what we can do."

As part of the revamp, the new website will be launched in mid-February. It can be viewed at www.clicktrue.biz. clickTRUE boasts a strong portfolio of clients that includes Fujitsu, Nokia, Nikon, and HSBC, among many others. clickTRUE aims to service mainly media agencies, MNCs, mid-sized companies, and SMEs.

The re-branding follows an exciting year of strong profits, increasing sales revenues, and rising popularity among advertisers. The SEM unit turned profitable within 6 months of conceptualization, achieving double digit growth quarter to quarter in 2007 alone. Marketers realised the advantage of SEM when they saw how effective their advertisements were in connecting with their target audiences.

"It has always been our strategy to harness the internet to reach out to advertisers and readers alike, and this re-branding exercise is a step forward to illustrate our commitment into the pay per TRUE performance arena," said Jackie Lee, CEO of Hardware Zone.


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