Management Buyout Heralds New Chapter For clickTRUE

Esther Yeap

For Immediate Release
Media Release

clickTRUE has announced a strategic management buy-out from its parent company, Singapore Press Holdings (“SPH”).

Singapore, 18 January 2011 — clickTRUE Pte Ltd (clickTRUE) has announced the successful completion of a management buy out deal.

Backed by Kyosei Ventures, the management buy out will provide clickTRUE with the ability and flexibility to further develop its existing business areas and to expand its business into other parts of Southeast Asia. clickTRUE is now a wholly owned subsidiary of Kyosei Ventures. SPH will instead hold a shareholding of 22.5% of Kyosei Ventures.

clickTRUE will continue to be led by Chief Executive Officer, Jackie Lee. Notably, the senior management team in clickTRUE have taken significant equity stakes themselves through Kyosei Ventures, illustrative of their commitment to the business.

“We all felt that it was good time to take the company to new heights and this management buy out represents the next step in our plan towards a more ambitious growth strategy to expand our business in the region and realise the potential of clickTRUE in the digital business,” explained Jackie Lee, CEO of clickTRUE.

clickTRUE has plans to expand more aggressively into Malaysia in 2011. Currently, the company already has some major clients in Malaysia, including Nestlé, Digi and Toshiba and is looking into setting up a permanent office in Malaysia to service its clients better.

Jereme Wong, COO, added, “This is an exciting time for the entire team at clickTRUE who share our enterprising spirit and dedication to digital and performance marketing. Being back in the start-up environment means that we have a free hand to reinvent ourselves and bring the company to a whole new level.”

About clickTRUE

clickTRUE Pte Ltd is an online consulting firm helping brand owners strategise, design and build captivating experiences for the Web. Specialising in Search and Conversion strategies, clickTRUE offers both Technology and Online Marketing Services. This includes Digital Consultancy, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing, Web Analytics Consultancy and Conversion Rate Optimisation. It is also the first company in Southeast Asia to receive the Google Analytics Authorized Consultant, and is now the first in the region to be accredited with both the Google AdWords Certified Partner and Google Analytics Certified Partner status. Today, clickTRUE has a growing clientele comprising both SMEs and Fortune 500 companies, with a significant pool of clients in the Asia-Pacific region.

For more information, please contact:

Jackie Lee
Chief Executive Officer
clickTRUE Pte Ltd
Tel: 6751 7100

Jereme Wong
Chief Operating Officer
clickTRUE Pte Ltd
Tel: 6751 7100

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