Serial Entrepreneur Jackie Lee Joins The French Cellar As Their Chairman

Jereme Wong


Serial Entrepreneur Jackie Lee joins The French Cellar as their Chairman

Singapore, 4th March 2014 — Kyosei Ventures, an Investment Holdings Company announced today its new strategic investment into The French Cellar (, Asia’s pioneer wine subscription e-commerce platform.

Jackie Lee, a seasoned serial entrepreneur, will step in as Chairman effective immediately while original founders Dr. Vincent Morello and Eric Joubert will hold the CEO and COO positions respectively. With Jackie’s understanding of the online landscape and a growing market for French wine in Asia, the business looks set to expand out of Singapore and Hong Kong into countries including Malaysia, Indonesia, Thailand and China.

“This is a crucial turning point as we welcome on board Jackie Lee as Founding Member and Chairman. The synergies of Jackie’s team and our team are obvious on top of the common passion in wine and e-commerce. His validation of the model, expertise and connections will enable us to confidently develop faster and stronger in Singapore and Asia,” said Dr. Vincent Morello, CEO of The French Cellar.

As a first mover in Singapore, The French Cellar creatively introduces the concept of “Your Sommelier at Home”, offering Singaporeans a new way to enjoy French wines. The subscription service exclusively import French wines directly from vineyards carefully selected by designated Sommelier Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris). Every month, members will receive two French wines selected by Nicolas and enjoy free delivery of the beautiful wines to their doorsteps, together with the sommelier”s tasting guide. Members can then enjoy a discount on purchase of wines thereafter. The French Cellar’s ideology focuses foremost on creating epicurean wine experiences and appreciation journeys targeted at the mass affluent market, a rapidly growing sector in Asia.

The French wine market in Asia shows tremendous potential being valued at about 3 billion Euro per year. The share of French wine exports to Asia has grown from 17% in 2009 to 27% in 2012 with no signs of slowing. As the first company in the market to introduce the concept of curated French wine subscriptions, The French Cellar is well positioned to tap into this growing market in Asia. Having soft-launched this service just four months ago, early traction shows a bullish sign of growth with consumers receptive to this new approach to wine consumption.

“I am excited and honoured to join Vincent and Eric as part of their founding team. We have been looking at the e-commerce space in Asia for a while now and I must say we have been rather picky. We are looking for projects with a regional growth potential. At the same time, if we could add value in the area of online marketing to explode its traction immediately, such investments will then be strategic. The French Cellar has demonstrated a viable business model with the initial soft launch and proof of concept, and I am really happy to see daily subscriptions coming in! We are confident to come in at this point to jumpstart the next phase of growth and bring this service to more wine lovers in Asia,” stated Jackie Lee.

In addition, The French Cellar will hold targeted wine tasting events throughout the year. In March 2014, 3-star Michelin Sommelier Nicolas Rebut will be invited to Singapore to meet and share his knowledge with members and fans of The French Cellar, as well as the local media for the very first time.


About The French Cellar

The French Cellar ( imports French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris). Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar allows members to discover two beautiful tasting wines every month, exclusively through our platform, thanks to a special and personal relationship we have between our sommelier and winemakers in France. All your wines enjoy free delivery to the comfort of your home with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine journey, learn more about the wines, winemakers and vineyards with us. The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia.

About Kyosei Ventures

Kyosei Ventures ( is an Investment Holdings Company that aims to create, seed, invest and grow companies, products and services related to the Interactive Digital Media Marketing, Digital Conversion Optimizations, Analytics and E-commerce sectors. Kyosei is the core organizing philosophy of all of our investments, products and services and has been chosen as our name to reflect what we believe to be fundamental thinking of living and working together for the common good. We invest for financial return, across all digital sectors and in early stages of a company’s growth. We are particularly interested in areas where access to our team, facilities, technology or other resources can help a company, product or service become more successful, we look for companies and people that have the best opportunity to create significant, disruptive and innovative ventures for the digital optimization landscape in Asia. Kyosei Ventures is an associate of Singapore Press Holdings.

For more information, please contact:

Dr. Vincent Morello
Chief Executive Officer
The French Cellar Pte. Ltd.
Mobile: 9726 1280

Eric Joubert
Chief Operating Officer
The French Cellar Pte. Ltd.
Mobile: 8448 5216

Jackie Lee
Managing Partner
Kyosei Ventures Pte Ltd
DID: 6571 7188

For more information on the media event, please contact:

Shasikala Kalai Silvan
Brand Consultant
HEAT Pte Ltd
Line 1: +65 6648 4315
Line 2: +65 6639 8015
Mobile: +65 9770 7821