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Hardware Zone Launches ‘clickTRUE’

Esther Yeap

Hardware Zone Pte Ltd (“Hardware Zone”), a wholly-owned subsidiary of SPH Magazines Pte Ltd, has renamed its Search Engine Marketing (SEM) unit to “clickTRUE”. With this re-branding, it hopes to strengthen itself as a leading service provider of Pay Per Performance online advertising.

Hardware Zone Acquires Google, Yahoo, MSN Search & Baidu SEM Capabilities

Esther Yeap

Hardware Zone’s Search Engine Marketing (SEM) team announces its Google AdWords Qualified Company Status. This status is awarded to SEM agencies for having maintained a qualified and competent campaign management team, and exceeded a minimum amount of ad spent doing online marketing on the Google platform for their clients.

Hardware Zone Expands Media Offerings Into Search Marketing, Partnering Google As Authorised AdWords™ Reseller

Esther Yeap

Google Inc. has added Hardware Zone to Google’s list of Authorised Reseller in Singapore. As a reseller, HWZ will serve small and medium enterprises in the Singapore market. Google Authorised Resellers are selected based on high quality of online advertising and marketing service, deep product knowledge, and being able to provide returns to their clients. Authorised Resellers receive training, marketing and other forms of support from Google.