Great Use Of Social Media Marketing In Singapore
Well-executed social media marketing campaigns can help your company acquire a highly involved and engaged audience, and this is especially significant in Singapore, where "brands risk being sidelined if they don't engage consumers in social media". Of course, all this is easier said than done, but there are plenty of brands which have embarked on social media marketing projects in Singapore with great results. In this post we will look at 4 great examples and the important lessons we can extract from them.
1) Locate Your Inner Funnyman
In January 2011, Burger King launched their "Never Chicken Out" campaign to empower Singaporeans to stand up for what they want.
Spoof videos based on this theme were uploaded onto BK's Youtube account and users, inspired by the videos, were encouraged to share their own "Never Chicken Out" experiences through their Facebook page. According to Philip Ho, Head of Marketing of Burger King Singapore, the tagline was a play on the double meaning of their new campaign tagline, 'With The King, You'll Never Chicken Out!", as well as a way to reinforce their brand promise, "Have It Your Way". Nifty.
The campaign was a hit, and it's no surprise why. The videos, with their unique Singaporean spin, are relatable to the average Singaporean and our innermost desires to commit carnage on the inconsiderate strangers who make life difficult for us. Commuters who monopolise the pole on the MRT train, are one example.
The best take-away lesson from Chicken's escapades? If you want your prospect to do something for you – be it click on your link or share your video, make it more compelling for him/her to do so. Rewarding them by brightening up their day with an unexpected giggle is a pretty foolproof way to do that. Your customers will love you for it. And if it's entertaining, it just gives them even more impetus to share your site with their friends.