Email marketing is a form of direct marketing using e-mail as a medium, and it is a fast, cost-effective way to grow your business and increase brand loyalty. clickTRUE’s e-mail marketing services can help you harness the power of this marketing strategy.
What Can I Do With Email Marketing?
1) If they don’t come to you, you go to them
A less in-your-face pull marketing approach has been advocated in recent years. But there are times when this strategy doesn’t work. For example, you may be a new, unknown company, or the nature of your product is such that customers don’t put in thought or research when making a purchase. In these cases, you don’t want to wait for your customer to take the initiative. Instead, you can use email marketing to directly deliver pertinent information into your prospect’s inbox. Through this you have a means to begin creating visibility and building your reputation.
2) The most effective way to build a relationship.
Having direct access to people through their emails is a huge boon in enhancing customer relations. Most people will look at everything in their inbox, even if it’s just the subject line. The same can’t be said of their Facebook wall or Twitter feed because these social networks lack direct communication. When a reader clicks on your message in their email inbox, you have, in those few moments, their undivided attention. In social media, there are just too many distractions for this.
Our recommendation? Make use of Social Media to swiftly garner fans and followers, then turn these casual connections into meaningful customer relationships through email marketing.
3) Having access to a quality database.
For your email marketing campaign to be successful you will need a quality database. This can be either one that you have built up on your own, or that you have rented from another company. What is important that it has been sanitised regularly such that it is relevant for the type of product you are selling, and the information provided is up-to-date. This is so that you won’t be spamming the wrong prospects with your mailers, or having sent emails being bounced back.
Side note: Email creative that’s tested and optimized for an in-house prospect list often performs poorly for third-party lists who don’t have a relationship with your brand already. So, you should always do separate tests for outside lists vs your own.
4) You can measure your ROI.
You can easily monitor the effect of your marketing efforts on sales with e-mail marketing, as it is a trackable form of communication. You can assess the success of your email marketing campaigns by monitoring data such as the number of e-mails sent, bounce messages, unsubscribe requests, read receipts, et cetera.
How Can We Help?
We provide the following services:
- Designing e-mail template
- Advising you on the best practices and industry benchmarks on open rates
- Providing software to effectively track data
- Do A/B testing on your content to improve open rates
- Comprehensive report on the results of your campaign
Do you have a ready database of contacts? Take the plunge now and contact one of our consultants at clickTRUE to embark on your email marketing campaign!