User Experience Design

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A common misperception in user experience design is that aesthetics are a key component to a good design. In reality, great usability and compelling communication are the two hallmarks of a good website interface. User design that is purely aesthetics-driven is pointless if it doesn’t help your user accomplish what they set out for when visiting your website.

At clickTRUE we understand that the greatest strength of a good design lies in its ability to meet your business goals, and thus we build your website with performance in mind.

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