With Web Analytics, you replace ‘luck’ with quantifiable figures, effectively turning marketing from an art to a science. Gain insight that will help you develop a winning strategy and ensure you’re spending your money wisely as success ensues.
Transform the way you measure success
When considering the various web analytics tools your business needs, the overabundance of available options can be overwhelming, especially if you do not understand how to use them. This is where hiring someone to dig into all of the reports can be vital.
We can help you
- Measure Your Success
Web Analytics helps you to identify campaigns that are profitable from those that are not, allowing you to channel your marketing dollars into initiatives that increase your bottom line and eliminate those that do not. Make every dollar spent count and measure your success.
- Know Your Website Better
With millions of websites competing for one’s attention, time and preference, you need to be on top of your game to keep visitors and retain your target audience. Web Analytics lets you benchmark yourself against direct competition, find out how well you are doing and start improving from there.
- Know Your Visitors’ Behaviour on Your Website
Web Analytics gives you insight into an incredible amount of information about your visitors – tracking your web traffic will tell you who your visitors are, where they are coming from, what they are doing on your website, and what they are looking at specifically – all of which are valuable in helping you market yourself more effectively when you can leverage on that.
- Make Your Website Sticky so Visitors Keep Returning
Web Analytics is meant to help you enhance your website, providing data that will drive you to look into improving your website’s conversion rates and stickiness and leading you to design and organise your website in a manner that will engage and retain customers, and improve sales.
- Get Your Strategy Right
When you have Web Analytics, you can observe overtime how your website is doing. That also gives you the power to re-think your website strategy and marketing if the numbers are not looking good so your campaign will not be a flop. By comparing these metrics overtime, you are able to tweak your strategy accordingly, giving you the saving grace needed for your campaign to progressively improve until it succeeds.
How we work
We’ll be sending you monthly reports, recommended changes, and will even suggest experiments that we can do on your website to find out what sort of content or elements are friendlier to visitors.
Of course, we’ll first have to understand your business objectives and goals before we start. That way, you can focus on what you do best and have us do the rest.
So, if you haven’t got Web Analytics and cannot see how your website or campaign is performing or cannot measure the impact of the changes you make toward your goals, perhaps it’s time for a change?