Posts Tagged "copywriting"

4 Copywriting Tricks In Landing Page Psychology

Rachel Tng

If you’re a marketer or business owner, you probably wish there was a magic formula to capture all the leads that visit your landing page. I have good news and bad news for you. The bad news: There’s no such…

How Great Copywriting Can Increase Conversions

Jereme Wong

The video illustrates a great point – words do have the ability to influence behaviour. Copywriting is loosely defined as the art of using words to compel the reader to take on a desired action. There are different forms of…

BBC Invests In Search Engine Optimisation

Minie Ng

BBC announced in November last year that the headlines on the BBC News website will be optimised so that it is easier for users to find story pages via search engines. We discuss.

Google’s New Synonyms Search

Minie Ng

The goal of a search engine is to return the best results to its users. We provide some info on how Google understand its users’ language and interprets synonyms.