Started as a hot topic in Webmasterworld last May 2010, Google has now confirmed the changes in their search algorithm. clickTRUE shares what this means.
For marketers and SEO practitioners who check their rankings everyday and sometimes click on their listing, the accuracy of their rankings could be compromised with personalised search. It will be quite important to get the “standard” SERP to understand how their website is performing when a normal user searches on Google.
Especially for SMEs and Marketers
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