Management Team
Executive Profiles
JACKIE LEE, CHIEF EXECUTIVE OFFICER
Jackie Lee is the CEO of clickTRUE and he is also the Founder of Hardware Zone Pte Ltd (HWZ) since 1998. He is responsible to the overall strategic direction of clickTRUE’s business as project manager of joint ventures and strategic partnerships, and is also responsible for managing expansion plans and fund-raising activities to fuel expansion into the Asia Pacific region. He is a strong advocate of innovations and R&D projects in clickTRUE.
Prior to clickTRUE, he founded Hardware Zone, which is the No.1 Technology Portal in Singapore, and HWM, the No. 1 Technology Magazine in the Southeast Asia region. HWM is published and distributed in Singapore, Malaysia, Thailand, Indonesia and Philippines. HWZ also publishes the following titles: GameAxis.com, GameAxis China and GameAxis Unwired Magazine. as well as PVi (Photo/Video magazine). HWZ was later acquired by SGD 6-billion Mainboard-listed Singapore Press Holdings (SPH). SPH is the leading media organisation in Singapore and Southeast Asia. Jackie Lee continues to head HWZ as CEO and is part of SPH Magazines' Senior Management.
With more than 12 years of experience in managing the digital and publishing businesses across the region - Singapore, Malaysia, Indonesia, Philippines, Thailand and China, Jackie went on to further develop his interest in performance marketing and started clickTRUE. clickTRUE Pte Ltd is also the 1st Google Analytics Authorised Consultant to be appointed in Southeast Asia, now reaccredited a Google Analytics Certified Partner. He has attained the Google AdWords Professional level and brought the company to become an Google AdWords Qualified Company status, a Microsoft adExcellence Member and a Microsoft adExcellence Company. clickTRUE is also a Finalist for the Marketing Magazine Top Agency of the Year for Search Marketing in 2009 and 2010.
He sits on the Main Advisory Board of NUS Business Incubation of Global Organisations and is also nominated as a Member of Partner Connection Fund Evaluation Panel at Ministry of Community Development, Youth and Sports, Singapore.
Jackie’s other Honours include the following: Winner of Genesis Award (Technology) for the 2nd Entrepreneurship Awards by NUS Business Incubation of Global Organisations in 2007; Nominatation for Singapore Youth Awards (SYA) - The Highest Youth Accolade in Singapore in 2003; and nomination by the Association for Small and Medium Enterprise (ASME) as Netrepreneur Finalist in 2001.
JEREME WONG, CHIEF OPERATING OFFICER
Jereme Wong is the Chief Operating Officer of clickTRUE Pte Ltd. He is responsible for overseeing the daily operations, taking on a very hands-on approach in leading the sales team on pitches and marketing the company's competencies and services. Determined to grow clickTRUE as a dynamic company with a flat hierarchy, he gathers feedback from the ground and build a culture that promotes ideas generation and open communication.
Nominated by Marketing Magazine as the top 25 rising stars from Singapore's marketing, advertising and media community, he is a strong advocate for digital marketing and measurements. Participating in regular industry forums and events as a speaker, he is involved in evangelising Search and Social Media marketing to help businesses increase their visibility online. Classified as a true "net-breed", he is always passionate about upcoming trends online and shares his knowledge openly through social networks.
Prior to clickTRUE, Jereme co-founded Hardware Zone Pte Ltd back in 1998, a dot-com turn publishing company that published content for the popular technology website and magazine, www.hardwarezone.com and HWM respectively. He was responsible for developing both publications from inception, overseeing the backend production to frontend marketing. Subsequently, as a Media Director, he leveraged on his intimate product knowledge to craft out sales strategies and helped propel the company’s overseas operations in Philippines, Thailand and Indonesia. He was credited as a key driver in transforming the company into a profitable, multi-million publishing business, and one of the few successful home-grown companies in Singapore with an online business model. The company was later sold to SPH Magazines Pte Ltd in 2006, with clickTRUE Pte Ltd incorporated as a wholly owned subsidiary.
He holds a Bachelor of Engineering in Electrical Engineering (2nd Upper Class Honours) from the National University of Singapore. Jereme specialises in Print Publishing and Advertising, Online Marketing, Search Engine Marketing, Social Media Marketing, Web 2.0 Engagements and Web Analytics.
ADRIAN TAN, DIRECTOR, ONLINE MARKETING SERVICES
Adrian is part of the founding team of clickTRUE Pte Ltd as a spin-off company from SPH Magazines. He spearheaded the company's accreditation as a Google Analytics Authorised Consultant and is now focused on expanding the local and regional Online Marketing Services operations. A regular speaker on the regional circuit, he advocates Search Engine Marketing / Optimisation and Web Analytics as a must for any organisation.
Prior to this, he played a pivotal role in starting the Search Engine Marketing (SEM) division in a media firm (Hardware Zone Pte Ltd), handling both the sales, marketing and account management aspects. Working closely with Google Singapore, Yahoo South East Asia and media agencies to develop the capabilities of the division, he brought the unit to profitability in just one year.
Adrian’s experience crosses into the public sector with his stint as a Policy Officer with the Infocomm Development Authority of Singapore. At the national body, he specialised in modeling technical and business feasibility of telecommunication projects in the country as well as engaging and liaising with foreign counterparts on policy issues at the regional level.
His background as a Project Engineer at the Keppel Corporation conglomerate , where he served his tenure as a scholar, helped honed his expertise in project management, handling tendering processes and dimensioning of regional telecommunication network infrastructure projects.
He holds a Bachelor of Engineering in Electrical Engineering (1st Class Honours), Minor in Law, from the National University of Singapore. He was on the Dean’s list for two consecutive years and was conferred as one of the top students in his faculty. Adrian specialises in areas of Search Engine Marketing, Search Engine Optimisation, Web Analytics, Advertising & Marketing, Product Management, Project Management, Workflow Conceptualisation, Policy Making, Government Liaison. He has held accreditations as a Google Analytics Authorised Consultant, Certified Google AdWords Professional, Yahoo Ambassador, Microsoft AdExcellence Member and SEMPO Member.
SCOTT POH, DIRECTOR, CONVERSION & OPTIMISATIONS
Scott Poh is the Director of Conversion & Optimizations of clickTRUE Pte Ltd. He is the "techie" leading the design and web-development team, specialising in website conversion optimisation. Scott started programming since the age of 13, and studied Computer Science and Engineering all the way to his Bachelors Degree. With over 20 years of experience in IT, he applies his knowledge and analytical skills in the current job scope almost as a second nature.
Before taking up the role of Director of Conversion & Optimizations, Scott was the Director of Technology in clickTRUE, leading a team of developers in supporting the parent company - SPH Magazines which publishes more than 100 titles in Asia, in rolling out and maintaining the entire network of magazine websites.
Prior to clickTRUE, Scott was one of the co-founder of Hardware Zone Pte Ltd - a dot-com turn publishing company that published the popular technology website and magazine, www.hardwarezone.com and HWM respectively. He was the Chief Programmer, responsible for implementing many key features of the popular IT portal. Subsequently, with the maturing of the portal, and the launch of it's flagship magazine - HWM, Scott took up new challenges as the Circulation Director, managing road-shows and marketing of the magazine and other subsequent print titles. Hardware Zone was later sold to SPH Magazines Pte Ltd in year 2006, with clickTRUE Pte Ltd incorporated as a wholly owned subsidiary.
He holds a Bachelor of Engineering in Computer Engineering (2nd Upper Class Honours) from the National University of Singapore. Scott Poh specialises in Programming & Web Development, Conversion Optimisation, Web Analytics, Search Engine Optimisation, Project Management, Project Consulting, Content Management Systems, Print Circulation & Marketing.
