Executive Profiles

Jackie Lee, Chief Executive Officer

Jackie Lee is the Chief Executive Officer at clickTRUE Pte Ltd. He is responsible for the strategic direction of the business and all fund-raising activities to fuel expansion. An innovative and results-driven leader focused on achieving outstanding results in highly competitive environments that commands continuous improvement. 

Jackie manages and lead staff in the delivery of services and applications. Has a penchant for innovation and an eye for identifying business models in the new media. With a deep conviction in people and teamwork, he is constantly challenging his staff to go beyond their limits. He believes in taking calculated risks and is one who is not afraid of voicing out his opinions. He looks at long term growth; and not short term profit. Most importantly, he has a commitment to excellence, readiness, virtue and vision. 

Prior to this, he was the CEO and Founder of Hardware Zone Pte Ltd (HWZ), he is pivotal to development of Hardware Zone as a project manager of joint ventures and strategic partnerships. HWZ was then acquired by Mainboard-listed Singapore Press Holdings for SGD $7.1 Million in September 2006. He continues to run as CEO for HWZ and as a part of SPH Magazines Senior Management.

Armed with more than a decade of managing online marketing and optimizing successful online network, Jackie went on to further develop his interest on the internet arena and started clickTRUE. Under his leadership, clickTRUE has become the first Google Analytics Authorised Consultant appointed in South East Asia. He has attained the Google AdWords Professional level and brought the company to become an Google AdWords Qualified Company status, a Microsoft adExcellence Member and a Microsoft adExcellence Company.
 

Jereme Wong, Chief Operating Officer

Jereme Wong is the Chief Operating Officer of clickTRUE Pte Ltd. He is responsible for overseeing the daily operations, taking on a very hands-on approach in leading the sales team on pitches and marketing the company's competencies and services. Determined to grow clickTRUE as a dynamic company with a flat hierarchy, he gathers feedback from the ground and build a culture that promotes ideas generation and open communication. 

Nominated by Marketing Magazine as the top 25 rising stars from Singapore's marketing, advertising and media community, he is a strong advocate for digital marketing and measurements. Participating in regular industry forums and events as a speaker, he is involved in evangelizing Search and Social Media marketing to help businesses increase their visibility online. Classified as a true "net-breed", he is always passionate about upcoming trends online and shares his knowledge openly through the social network.  

Prior to clickTRUE, Jereme co-founded Hardware Zone Pte Ltd back in 1998, a dot-com turn publishing company that published the popular technology website and magazine, www.hardwarezone.com and HWM respectively. He was responsible for developing both publications from inception, overseeing the backend production to frontend marketing. Subsequently, as a Media Director, he leveraged on his intimate product knowledge to craft out sales strategies and helped propel the company’s overseas operations in Philippines, Thailand and Indonesia. He was credited as a key driver in transforming the company into a profitable, multi-million publishing business, one of the few successful home-grown companies in Singapore with an online business model. The company was later sold to SPH Magazines Pte Ltd in year 2006, with clickTRUE Pte Ltd incorporated as a wholly owned subsidiary.
 

Joe Ang, Chief Technology Officer

Joe Ang is the Chief Technology Officer at clickTRUE Pte Ltd. His role involves a detailed understanding of where technology is going and has a vision of where the business should go. He bridges the gap between the relevant technologies and business requirements.

Joe was a co-founder of Hardware Zone Pte Ltd. He was pivotal in the development of content management systems for the company in the early days of online publishing. He has more than a decade of experience in software application development as a Program Manager.

Joe specializes in end-to-end Web based project management and client consultancy. This includes mapping of user requirements to technical implementations, resource management and schedule compliancy. He also provides consultancy for user interface design to improve application usability and adoption. Internally, he also managed clickTRUE’s system infrastructure sizing, implementation and support processes.

Joe is also responsible for building and managing development teams. These include job candidate evaluation, task allocation, workflow set up, and quality controls.

Joe’s experience allowed him to understand clickTRUE’s client requirements. This appreciation of business problems provides a good foundation for the smooth and accurate delivery of solutions to clickTRUE’s customers.

He is currently interested in mobile applications. He sees the future of information exchanges happening across small, mobile devices. He is keen on empowering the public with better, more relevant information and applications through such mobile technologies.

Adrian Tan, Director (Online Marketing Services)

As part of the founding team of clickTRUE Pte Ltd as a spin-off company from SPH Magazines and Hardware Zone Pte Ltd, Adrian Tan spearheaded the company's accreditation as a Google Analytics Authorised Consultant. He actively engages the industry as a regular speaker in the regional circuit; advocating Online Advertsing, Search Engine Marketing/Optimization and Web Analytics.

Prior to this, he single-handedly initiated the Search Engine Marketing (SEM) division in Hardware Zone Pte Ltd, handling both the sales, marketing and account management aspects. Adrian worked closely with Google Singapore, Yahoo South East Asia and various media agencies to develop the capabilities of the division. 

His other experience was with the Infocomm Development Authority of Singapore, specialising in modeling technical and business feasibility of telecommunication projects in the country as well as engaging and liaising with foreign counterparts at the regional level. He also has wide expertise on project management, handling tendering processes, profiling and dimensioning of business plans at Keppel Corporation as a Telecommunications Engineer.

Scott Poh, Director (Technology)

Scott Poh is the Director of Technology at clickTRUE Pte Ltd. His supports the CTO the operations of the Technology Department. His current portfolio includes supporting SPH Magazine's New Media and Branding & Promotion department on the development and maintenance of the magazine websites. Jobs includes both internal as well as clients' marketing campaigns.

Scott was a co-founder of Hardware Zone Pte Ltd. He was pivotal in the development of hardwarezone.com from 1999-2001 as the Chief Programmer, with his more than a decade's worth of experience in programming, specializing in Database Management Systems. In his tour of duty, Scott was also the Circulation Director from 2002 to 2008, marketing the flagship magazine title - HWM, as well as GameAxis Unwired. With the transfer of the magazine titles from Hardware Zone to SPH Magazines in 2008, Scott returned to his passion in web development in clickTRUE Pte Ltd.